© 2017 Karyn Turk  -  www.karynturk.com

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Beer with Horses @budweiserclydesdales and @eyeonsfl

June 5, 2018

 

The #Budweiser #Clydesdales were first introduced to the public on April 7, 1933, to celebrate the repeal of Prohibition.  August A. Busch, Jr. presented the hitch as a gift to his father, August Anheuser Busch, Sr., who was guided outside the brewery and greeted by the horses, pulling a red, white and gold beer wagon.  The hitch proceeded to carry the first case of post-Prohibition beer from the St. Louis brewery in a special journey down Pestalozzi Street in St. Louis.

 

Recognizing the advertising and promotional potential of a horse-drawn beer wagon, Busch, Sr. had the team sent by rail to New York City, where it picked up two cases of Budweiser beer at New Jersey's Newark Airport, and presented it to Al Smith, former governor of New York and an instrumental force in the repeal of #Prohibition. From there, the Clydesdales continued on a tour of New England and the Mid-Atlantic States, a journey that included the delivery of a case of beer to President Franklin D. Roosevelt at the White House.

 

Catch them in a city near you and we will be following their tour with @eyeonny, @eyeondc, @eyeonchicago @eyeonsfl as they make their way across the #usa

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