When a Georgia IKEA decided to surprise employees with a Juneteenth celebratory meal of fried chicken and watermelon, hunger quickly turned to anger.
Last week, Biden declared Juneteenth a federal holiday commemorating the Emancipation Proclamation with corporations quickly using this as a marketing opportunity to celebrate black culture. An Atlanta-based IKEA thought they were doing just that with a special staff meal featuring traditional soul food, but rather than shouting for “seconds,” the employees were shouting “racism.”
"You cannot say serving watermelon on Juneteenth is a soul food menu when you don't even know the history -- they used to feed slaves watermelon during the slavery time," said one employee.
The uproar caused IKEA to issue an immediate apology saying, "We got it wrong and we sincerely apologize….We are committed to educating ourselves and putting a process in place that will allow us to thoughtfully honor Juneteenth in the future."
Funny, nobody ever accused IKEA of racially stereotyping Scandinavian people by serving Swedish meatballs. Just some food for thought.#Truthbomber